Seller Article - Selling a Home is Teamwork

Selling a home quickly and for the highest price possible is achieved with:

  • A Plan of Action

  • Co-operation between a motivated seller and a Professional REALTOR®

The table below illustrates how the Seller and REALTOR® work together as a team.

AGENT   SELLER

Notify owner of necessary repairs

Make necessary repairs

Present seller with all data on the market to determine the optimum price

Allow all marketing activities suggested by the REALTOR®

Assess market value

Review market activity

Price the house within 10% of the market value

Prepare to adjust the price to make it competitive and to create interest

Show property to potential qualified buyers only

Make property available for showing at all times

Inform Seller of all activities

Notify Agent of all inquiries

Give feedback on market responses

Keep house in the best condition

Discuss all Agent and Buyer inquiries about the property

Give Agent as much privacy as possible

Give tips on preparing the property for showing house

Cooperate with the Agent's request for showing house

Advise Seller on showing response

Leave the property during showing

Advertise the property in newspaper, area, and current buyer list

Obtain phone numbers from all interested  buyers and forward to Agent

Explain in detail contract to Seller prior to offer

Review contract proper to offer so as not to delay sale

Present all offers

Review all offers

Secure the best possible offers

Listen to the market

Answer any questions

Keep an open mind

Try to meet Seller's needs on price, possession, and attempt to secure deposit

Stay positive, counter offer if necessary, but cooperate with the Agent to close the sale

Source:  Realtor.com 2003 

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